COach ISETAN SHINJUKU

REXY'S 10TH BIRTHDAY POP-UP

Supported the creation of teaser animations for Coach Rexy’s 10th Birthday pop-up at Isetan Shinjuku, celebrating the 10th anniversary of the brand’s iconic mascot through an immersive retail experience. Teaser content was featured across campaign and promotional channels supporting the launch.

2D Assets: Provided by Coach Visual Merchandising Team

Responsibility: Animation

Art Direction: Olivia Chow